It was the follow up I did with the audience I addressed. I just wanted an idea of how it went and if I should be presenting this speech to anyone else. I reserved the URL; I put in on hold incase I needed to do something after the speech. I got so many positive reviews and so many names of people who would like to hear a similar message, that I launched my business a week later. I told my partner, Scott, that I would be leaving his practice. It was good timing for him, because his practice was exploding!
This is interesting: Back in 2012, I included pens with the hand-out; I didn’t know any better! I wouldn’t do that today. I would just hand them my questionnaire and collect them afterwards…like I do now. I didn’t know it at the time, but most people have pens.
I am still getting 25-60% of the people filling those out. When I said “go to my website and fill out the form, I got 2-3% of the audience to fill it out; who knew. I thought the high tech thing would work–nope!!!!